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UBS - 'Neo'

Multi-asset single dealer trading platform

awards

Client:

UBS

Deliverables:

  • Website
  • Assets
  • Apps

Skills:

Design, UX, UI, Strategy

Looking to their clients' future needs, UBS decided to take an entirely new approach to investment banking client engagement by building a platform that brings together the very best of the bank's content and capabilities in a single, integrated solution. Neo was born. The platform borrows the best practices from social media and consumer products to offer sufficient flexibility for users to customise their experience to their preferred way of working, incorporating the teams and individuals with whom they connect day to day.