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Global digital brand



Orange global brand team


  • Brand guidelines
  • Interaction principles
  • Brand assets
  • Multiple regional websites
  • Brand Comms assets


Design, UX, branding, strategy, copywriting

I spent 2 years overseeing the Orange account for LBi, working closely with the Global Brand, and Design & Usability Teams as the Agency lead creative.


This role required a very close relationship with multiple client stakeholders and the management of many projects of varying size and outputs across Orange’s full online business. The work itself included everything from Brand guardianship, to online retail, to video and animation.